1/4/2024 0 Comments Hay day game download"Players were burning through those levels faster than we were able to keep it up. "We were very content driven during the first two years at least, because we didn't have enough time to create the content for the higher levels," Demirdjian explains. The evolution of the mobile market in the last ten years has altered player expectations, and what users demand from their experience is very different now to when Hay Day launched. Every time there was a great idea it was like 'Let's put on the backlog, how many years will it take to get to that point?'" The backlog became like a meme inside the team. "I don't remember really ever studying the other games in the market, because there was always so much fresh blood in the team and fresh ideas. "We always had the resources and everyone that we needed to make the game or develop the game further in the direction we always dreamed of. "We always had great freedom, but also the responsibility from a company point of view to develop the game as we see fit," he says. While the studio soon had more than one hit to take care of, Hay Day did not suffer, according to Demirdjian. Hay Day's success became a firm motivation to go all in on mobile, and the game swiftly became part of a hat trick of hits for Supercell, with the same-year launch of Clash of Clans, and Boom Beach in 2014. "We always had great freedom, but also the responsibility from a company point of view to develop the game as we see fit" Stephan Demirdjian The company had tried making Facebook games to little avail while Hay Day was in development in 2011, Supercell was closing the doors on Gunshine, a zombie MMO integrated with the social network. While Supercell has a roster of successful IP on mobile now - from Brawl Stars to the Clash franchise - Hay Day was the first of its mobile games to break out. It feels like a small thing in hindsight, but I think it was a really impactful moment back then." "Once the team realised how good it feels to actually sow and harvest the crops, for example, that was a really big thing. "I think that was one of the reasons there was no player avatar in the game, because you are controlling everything," Demirdjian says. Stephan Demirdjian, who has served as game lead on Hay Day since 2012, explains how Supercell's commitment to crafting a mobile experience drove some of the in-game design decisions. We weren't trying to imitate a mouse cursor, we were making it for your hand, and I feel like that really set us apart from what existed back then." Left to right: game lead Stephan Demirdjian, game designer Camilla Avellar, game artist Sari Latvala "And we really tried to make it feel native to mobile, it was very touch based. "We were very early to the market with Hay Day," Avellar says. While Zynga and Facebook had cornered the genre on social media with FarmVille, Hay Day was among the first to offer a mobile alternative to the hugely popular genre, which set it apart from a lot of competitors in the space. "So many people still play it every day that it feels like this solid game that can run itself almost." Avellar worked on the title between 20, but is now building another project within the Finnish firm. "I feel like Hay Day is in a good state right now as it has so many things for players to do, and it has such a loyal fanbase," Hay Day game designer Camilla Avellar tells. While it continues to evolve and offer new content for new and long-time players alike, the core Hay Day team considers the game a well oiled machine that is self-sustaining. In 2021, Hay Day saw a 35% increase in revenue year-over-year, making $183 million following the introduction of its premium farm pass, according to Sensor Tower. Since 2014, the game has generated around 332 lifetime downloads, and approximately $1.7 billion in player spending. This month, the game celebrates its tenth anniversary - and it's still going strong despite significant evolution in the mobile space. Ten years ago, Finnish mobile outfit SuperCell launched Hay Day, its mobile-centric answer to the social farming trend that was dominating the market at the time.
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